Advantages from live streaming events
Live streaming involves filming your event live and publishing it in real time on a streaming platform for your audience. All the audience need is a device and good internet connection.
All the event organisers need is a small but competent production team with specialist skills and equipment.
Advantages of live streaming
Live streaming has become the standard for many event organisers because of lockdown restrictions the world has experienced during the Covid 19 pandemic. Clearly, attending events in person is the optimum experience but without this possibility live streaming is a good ‘second-best’ option for events to go ahead. What is required is the right technology and a specialist production team.
The production team doesn’t need to be big. With a small, two-person production team we can comply with social distancing as required by the Covid 19 pandemic.
Plus, with a small production team, it is easy to see how cost efficiencies are also gained for the event organisers.
The benefits of live streaming will be ongoing, post pandemic.
While it is unclear what a post pandemic world will look like, what is clear is that the convenience and broad-reach capability of live streaming will mean it will remain an ever-present, effective technology (which will no doubt develop and morph with richer capabilities) for big and small events, for real-time exposure and experience.
Even in a world that is not in the grip of a pandemic, there are many people without the time or resources to get to an event in person. Attending a live-streamed event could be the best option for many of us for a range of different reasons.
Maximise your exposure, reach and engagement
Companies have been using effective ways to connect with their customers through live video on social channels and platforms like Facebook, Instagram, LinkedIn and YouTube.
Facebook Live allows you to broadcast a conversation, performance, Q&A event or virtual event. Your audience can even join the conversation with comments and questions.
Get data to improve your events
Live streaming events allows you to learn about your audience. Online data gives you information about who is in your audience and their level of engagement. This information can help you improve your next event.
Make it work
It pays to hire a specialist team to get the audio-visual technology set up correctly to eliminate the potential of technical delays or disruptions to your live streamed event.
Sure Shot Film’s camera operators are specialists in live streaming technology. We’re on board to make sure your event runs smoothly with the skills and equipment for the job.